Using Pattern Interrupts
What is something your eyes are used to seeing? Perhaps a red stop sign. You see them on every corner. You won’t remember each specific stop sign, and you probably won’t tell your friends and family...
View ArticleWorking With You On A 3.0 Business Plan
We’re not currently taking on new clients, but if your project is a true game changer, let’s talk anyway. Hiring consultants is a hit and miss endeavor. Sometimes the fit is there and sometimes it is...
View ArticleDon’t Do Your Marketing Alone
Think of who someone who has brought you customers, but is also not a competitor. How could the two of you benefit from each other and other businesses? How could you help customers receive a better...
View ArticleWhy Most Marketing Messages Suck!
It’s natural for us to talk about ourselves to promote our own business and products. We can’t help it! However, doing this is like talking at our customers which we need to be wary of. People...
View ArticleMarketing Momentum Is Critical
Everyone thinks everyone else could use their products. They target too big a market at once, failing to meet their goals as a result. Don’t think big numbers, think momentum. What is the smallest...
View ArticleQuestions Are More Important Than Answers
We always obsess over finding the right answers, but the real key is finding the right questions; the rest is easy. Since our minds work to solve any questions we give them, one of the keys to...
View ArticleWhat Your Customers Really Want
Everyone thinks they know their customers inside and out. Ask any business person how well they know their customers and they ramble on about their expertise on this subject. In reality, nothing...
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